Email Manager
We are BrandsMart – A leading Consumer Electronics and Appliance Retailer in the Southeast. With retail stores in Florida and Georgia and a growing e-commerce presence, BrandsMart USA has a legacy of offering your favorite brands at the lowest prices. We provide our team members the opportunity to reach their full potential in a high-energy, incentive-based environment with competitive benefits. This is much more than a job – it is a career with purpose.
Email Manager
Summary:
The Email/SMS Manager will work in combination with Marketing, to create, deliver, track, optimize, and automate email and sms marketing campaigns, as well as recurring and transactional emails.
Duties and Responsibilities:
- Collaborate to own end to end strategy and process for email/sms calendar, development, and deployment
- Provide reporting and analysis on email/sms campaigns
- Perform A/B tests and provide test data results
- Partner with multiple agencies to ensure creative, data and link files are delivered and on track for deployment
- QA all emails/sms for creative, link and data accuracy
- Develop strong understanding and capabilities to improve email program
- Develop project plan and test schedule for both campaign and trigger emails
- Manage the master email/sms distribution schedule
- Develop segmentation strategy
- Ensure compliance with data privacy regulations such as GDPR, CAN-SPAM, and CCPA.
- Utilize tools and automation to streamline data hygiene processes.
- Conduct periodic audits to verify the integrity of email data and identify improvement areas.
- Develop and maintain standard operating procedures (SOPs) for data hygiene and email list management.
Required Education, Experience, and Certifications:
- BS/BA degree in related field of study
- Between 3-5 years of experience
- HTML and CSS coding experience
- Experience in an agency and/or corporate marketing environment preferred
- Email and sms experience preferred
- Experience with Listrak and Attentive preferred
- Retail experience a plus
Required Skills and Competencies:
- Strong written, verbal, and communication skills a must
- Worked closely with an email program tracking email schedules and success metrics
- Superior project management and organizational skills
- Detail-oriented, persistent follow-up and an ability to juggle shifting priorities
- Ability to coordinate cross-functional team efforts
- Resourceful and solution oriented
- Team player
- Operates effectively in a fast-paced, deadline-driven environment
- Adept at crisis management
The above statements are intended to describe the general nature and level of work performed by team members assigned to this classification. The statements are not intended to be an exhaustive list of all job duties performed by team members assigned to this classification.
BrandsMart Total Rewards
Our team members are our greatest asset. As an expression of our appreciation, BrandsMart is proud to offer competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes:
- Employee assistance program
- Employee purchase program with exclusive discounts
- Physical and financial well-being programs
- 401(k) plan with contribution matching
- Paid time off, including vacation days, sick days, and holidays
- Life and disability insurance
- Medical, dental and vision insurance
- Pay on Demand
**Benefits vary based on full- and part-time employment status.
About BrandsMart
At BrandsMart, we sell a wide variety of consumer electronics, home appliances, furniture, and accessories throughout the Southeast United States. Our customers shop at BrandsMart for the same reason you should choose us for the next step in your career – our focus on being a premier retail leader and providing a customer experience that is second to none. If you are looking for a company with passion and a dedication to our customers and team members alike, join us today.
BrandsMart is committed to creating a diverse and inclusive work environment, celebrates our team members’ differences, and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, pregnancy, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, military duty, gender expression, genetic information, or any other protected class. Candidates who require accommodation during the recruitment process should contact hrsupport@aarons.com.
BrandsMart is an Equal Opportunity Employer.
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