We are BrandsMart – A leading Consumer Electronics and Appliance Retailer in the Southeast. With retail stores in Florida and Georgia and a growing e-commerce presence, BrandsMart USA has a legacy of offering your favorite brands at the lowest prices. We provide our team members the opportunity to reach their full potential in a high-energy, incentive-based environment with competitive benefits. This is much more than a job – it is a career with purpose.

Summary: With a focus on innovation, user experience, and cutting-edge technology, we are seeking an experienced Product Manager - E-Commerce to lead the development and enhancement of our online shopping experience. Join our dynamic team and contribute to shaping the future of BrandsMart USA e-commerce.

Position Overview: As a Product Manager for E-Commerce, you will play a pivotal role in defining the strategic direction of our online shopping platform. You will be responsible for understanding customer needs, driving product innovation, and collaborating with cross-functional teams to deliver seamless and engaging e-commerce experiences. Your expertise in e-commerce trends, user behavior, and technology will be instrumental in achieving our growth objectives.

Key Responsibilities:

• Strategic Vision: Develop a clear and compelling product vision for the e-commerce platform that aligns with business goals. Lead the creation and execution of a strategic roadmap that enhances the online shopping experience.
• Market Research: Conduct comprehensive market research and competitive analysis to identify emerging trends, customer preferences, and opportunities for innovation. Leverage data-driven insights to guide product decisions.
• Product Development: Collaborate closely with design, engineering and UX teams to define product requirements, user stories, and specifications. Drive the end-to-end product development process, ensuring timely and high-quality delivery.
• User Experience: Champion the user experience by optimizing navigation, search functionality, product recommendations, and checkout processes. Implement best practices in usability and accessibility to enhance customer satisfaction.
• Conversion Optimization: Implement strategies to improve conversion rates, cart abandonment, and overall online sales performance. Utilize A/B testing and analytics to make informed decisions and iterate on features.
• Mobile Commerce: Lead the development of mobile commerce strategies and features to enhance the mobile shopping experience and capture the growing segment of mobile shoppers.
• Cross-Functional Collaboration: Collaborate with marketing, merchandising, and operations teams to align efforts, gather insights, and ensure consistent messaging across channels.
• Performance Metrics: Define and monitor key performance metrics related to e-commerce, such as revenue, conversion rates, average order value, and customer retention. Use data to drive product optimizations and enhancements.
• Team Leadership: Mentor and guide junior team members, providing leadership and fostering their professional growth. Lead cross-functional teams with a collaborative and results-oriented approach.

Qualifications:

• Bachelor's degree in Business, Marketing, Computer Science, or a related field.
• 5+ years of experience in e-commerce product management, with a proven track record of delivering successful online shopping experiences.
• In-depth knowledge of e-commerce best practices, user experience design, and conversion optimization strategies.
• Familiarity with e-commerce platforms, payment gateways and third-party integrations.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Intermediate experience with GA4, AWS, Jira
• Proficiency in Agile methodologies and product management tools.

Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.