Director of E-Commerce
We are BrandsMart – A leading Consumer Electronics and Appliance Retailer in the Southeast. With retail stores in Florida and Georgia and a growing e-commerce presence, BrandsMart USA has a legacy of offering your favorite brands at the lowest prices. We provide our team members the opportunity to reach their full potential in a high-energy, incentive-based environment with competitive benefits. This is much more than a job – it is a career with purpose.
Director of E-Commerce Operations
Position Summary:
We are looking for a strategic and results-oriented Director of E-Commerce Operations to support the execution and optimization of our digital storefront. This leader will serve as the bridge between technology, operations, site merchandising, marketing, and business performance—owning the day-to-day operations of our e-commerce platform with a relentless focus on improving conversion, engagement, and customer satisfaction. The candidate will work out of BrandsMart’s Fort Lauderdale, FL offices where they will collaborate with BrandsMart leaders across merchandising, marketing, and operations, while they will report to the VP of E-Commerce at the parent company, based in Atlanta.
Key Responsibilities:
E-Commerce Strategy & Operations
- Support development and execution of the e-commerce operations strategy to achieve revenue, profitability, operational efficiency, and customer satisfaction goals.
- Oversee end-to-end operations, including site functionality, order fulfillment, inventory management, and customer service.
- Drive omnichannel integration, ensuring seamless customer interactions across all digital touchpoints.
- Monitor site performance and operational KPIs, leveraging data insights to optimize processes and drive growth
Digital Merchandising Management
- Partner with merchandising on development and execution of online product assortment strategy, optimizing mix, pricing, and placement for profitability and customer appeal.
- Enhance site content, categorization, and search functionality to improve the customer journey.
- Own and improve product detail page (PDP) strategy, including rich content, visual assets, and financing callouts.
Performance & CRO
- Use analytics and behavioral insights to identify opportunities to improve site conversion rates and enhance profitability.
- Track and report on KPIs such as conversion rate, bounce rate, engagement metrics, funnel progression, and digital application drop-offs.
- Partner product teams to prioritize and implement optimizations that reduce friction in the shopping and application funnel.
Leadership and Collaboration
- Stay ahead of e-commerce trends and technology to maintain a competitive edge, providing recommendations and analysis related to overall operational improvement.
- Ensure e-commerce platforms (e.g., CMS, PIM, search engine, personalization tools) are optimized for usability, speed, and scale.
Qualifications:
- Bachelor’s degree; MBA a plus.
- 8–12+ years experience with at least 5 years in digital commerce-related roles
- Proven success managing site operations or digital merchandising in a large retail environment.
- Deep understanding of user experience principles, digital merchandising strategy, and conversion rate optimization (CRO).
- Deeply collaborative and empathetic leadership style; strong analytical mindset and ability to turn data into actionable insights.
- Additional preferred skills:
- Experience managing a re-platforming project
- Proficient in GA4 setup and analysis to support A/B testing, content optimization, and customer journey mapping
- Proficiency with modern React libraries and frameworks, including state management and routing solutions
- Experience managing onsite search, product recommendation tools, and A/B testing platforms.
- Background in high-SKU count environments with localized inventory and delivery variations.
BrandsMart Total Rewards
Our team members are our greatest asset. As an expression of our appreciation, BrandsMart is proud to offer competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes:
- Employee assistance program
- Employee purchase program with exclusive discounts
- Physical and financial well-being programs
- 401(k) plan with contribution matching
- Paid time off, including vacation days, sick days, and holidays
- Life and disability insurance
- Medical, dental and vision insurance
- Pay on Demand
**Benefits vary based on full- and part-time employment status.
About BrandsMart
At BrandsMart, we sell a wide variety of consumer electronics, home appliances, furniture, and accessories throughout the Southeast United States. Our customers shop at BrandsMart for the same reason you should choose us for the next step in your career – our focus on being a premier retail leader and providing a customer experience that is second to none. If you are looking for a company with passion and a dedication to our customers and team members alike, join us today.
BrandsMart is committed to creating a diverse and inclusive work environment, celebrates our team members’ differences, and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, pregnancy, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, military duty, gender expression, genetic information, or any other protected class. Candidates who require accommodation during the recruitment process should contact hrsupport@aarons.com.
BrandsMart is an Equal Opportunity Employer.
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