We are BrandsMart – A leading Consumer Electronics and Appliance Retailer in the Southeast. With retail stores in Florida and Georgia and a growing e-commerce presence, BrandsMart USA has a legacy of offering your favorite brands at the lowest prices. We provide our team members the opportunity to reach their full potential in a high-energy, incentive-based environment with competitive benefits. This is much more than a job – it is a career with purpose.

Co-Op and Partnership Marketing Manager

Position Overview

The Co-Op and Partnership Marketing Manager will develop, execute, and measure marketing strategies funded through vendor co-op programs, retail partnerships, and corporate trade marketing opportunities. This role manages campaigns from concept to proof of performance, collaborating closely with Merchandising, Creative, and Media teams to maximize ROI and maintain brand consistency.

Key Responsibilities

• Create and implement co-op and partnership marketing strategies that align with company objectives.
• Collaborate with internal teams and partners on program planning and execution.
• Plan and manage multi-channel co-op campaigns to drive awareness and sales.
• Oversee creative production, approvals, and placement in alignment with vendor requirements.
• Provide partners with the tools, resources, and materials needed for effective promotions.
• Track campaign KPIs, ROI, and proof of performance.
• Prepare post-campaign reports with insights and recommendations.
• Build and maintain strong relationships with vendors, sponsors, and partners.
• Negotiate added value opportunities and sponsorship terms.
• Manage co-op marketing budgets and ensure compliance with vendor funding requirements.
• Work with Merchandising on funding allocation and creative approvals.
  
  

Qualifications

• 5+ years of marketing experience, preferably in retail or vendor-funded marketing programs.
• Strong understanding of co-op advertising, retail partnerships, and trade marketing.
• Excellent project management skills with the ability to manage multiple deadlines.
• Strong analytical skills to assess ROI and campaign effectiveness.
• Excellent communication and relationship-building skills.
• Proficiency in marketing performance reporting and Microsoft Office Suite.